UABS KNOWLEDGE

University of Auckland Business Review

Vol 14 No1, Spring 2011

Vol 14 No1, Spring 2011
Graphics: Andrew Caldwell

Editorial

The Three Rs

Welcome to the first issue of the new-look University of Auckland Business Review. Rebuilt from the ground up, the relaunched Business Review is the result of a fundamental rethink about its aims and purpose in the second decade of 21st century. First published in 1999, the journal has always striven to showcase New Zealand’s best peer-refereed business research. In these challenging times, however, outstanding scholarship alone is not enough. In order to remain relevant, more must be done to bridge the gap between theory and practice, and between the worlds of academe and business.

With this in mind, the editorial team developed a new roadmap, based on three elements: redesign, relevance and readability.

Redesign. Readers will first be struck by the visible changes to the Business Review that stem from its reincarnation as an online publication. While print has its merits, we believe that the cost-effectiveness, convenience and flexibility of web delivery are compelling reasons to embrace the new technology. Importantly, the journal has been reengineered to serve the needs of time-constrained business professionals in an age of mobile web browsing. The articles can be read, shared, printed, searched and downloaded via a range of smartphones and other portable devices. The move to online delivery also enables us to offer the Business Review to readers without charge.

Relevance. We believe that the Business Review has an important role to play in bridging the divide between university scholarship and the business community, by making research more accessible and relevant. The editorial team is taking a proactive role by asking selected authors to ‘review’ their best high-impact work in a way that emphasises its relevance to New Zealand. While this model will be used for the majority of new articles, we will continue to welcome articles from scholars wishing to submit their work via the traditional double-blind system.

Readability. As professionals wrestle to fit more workload into their constrained lives, we acknowledge that they may no longer have the time or energy to digest traditional academic articles. Accordingly, we have reduced the length of Business Review articles, and have asked authors to integrate work that they wish to cite into the main body of their text. Since the intellectual rigour of the articles has already been proven elsewhere, the journal is able to focus on presenting and summarising essential ideas in an easily assimilated manner. Hyperlinks to authors are intended to encourage discussion and debate around issues raised.

Design evolution aside, any journal claiming to offer powerful ideas will stand or fall on the quality of its writers. Indeed, the first decision of the new editorial team was to invite contributions from an intellectual powerhouse of thought leaders who, between them, are among the top scholars and professionals in their respective fields. To our delight all ten, along with their co-authors, agreed to help relaunch the Business Review—the first five are included in this issue. Their unhesitating commitment gives us confidence in the journal’s new direction.

Vaughan Yarwood

Editor

MARKETING

National branding for New Zealand exports

Done right, an umbrella brand could act as a ‘creator of meaning’ for export businesses.

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TECHNOLOGY

Flight of the kiwi

The country doesn’t have a ‘brain drain’: its overseas workforce is a potential source of competitive advantage.

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MANAGEMENT

Living at the edge

Far from global centres, the country is paradoxically well-placed to be a hotbed of world-changing ideas.

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SUPPLY CHAIN

Managing mineral resources

Unlocking the country’s mineral wealth will take more than oil rigs and earthmovers.

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LEADERSHIP

Why leadership matters

Leadership is crucial to thriving amid uncertainty, but fostering it means letting go of outdated notions.

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IN THIS ISSUE

Vaughan Yarwood

Vaughan Yarwood is the editor of the University of Auckland Business Review.

v.yarwood@auckland.ac.nz

Spring 2011 issue

Archives 

Articles from our previous print editions can be found in our article archive: 

www.uabr.auckland.ac.nz/Archive/