How does the most unlikely of presidential candidates get elected to world leadership, and a United Kingdom withdraw from a union? In the past year, the most unlikely of outcomes were caused through surgically precise marketing campaigns driven by analytics and underpinned by big data. Ultimately, the teams behind the campaigns made smarter decisions with big data and applied new techniques of machine learning and predictive analytics. They defied the odds to deliver unexpected outcomes.
We all are drowning in data. Too few of us turn that data into information, insights, and then action.
In this one hour Short, Sharp interactive session, facilitator Devin Deen will demystify the role of Big Data in the age of innovation and disruption by discussing:
What we mean by big data and analytics
Where to start to bring data to life in your organisation
What a good data driven business case pitch looks like
Introducing Devin Deen
Executive Education facilitator Devin Dean is the Director of Data and Analytics at Enterprise IT. Devin's experience ranges from managing multimillion-dollar projects to leading teams and starting businesses across the healthcare, education, telecommunication, financial services, and utilities sectors. His 25-year career has included roles in the United States Marine Corps, tech startups in San Jose and Orlando, and locally the Simpl Group. More recently, Devin led the team at niche business intelligence consulting firm Altis for more than 10 years.
What is a Short, Sharp event?
Complimentary Short, Sharp events are designed to provide you with a short and sharp version of a University of Auckland Business School short course. Like our courses, these events focus on the practical application of theory. We give you practical tools and knowledge that you can apply immediately in your business environment.
The evening opens with a brief introduction from the Executive Education team, followed by a one-hour session with the presenter, and a question and answer forum for the audience. There will be opportunities to network with like-minded professionals over drinks and canapés before and after the presentation.
For more information about short courses, please visit the Executive Education website
For more information about alumni benefits, please visit the alumni section of the Business School website
Win a free short course
A short course spot prize valued at $1,995 +GST will be awarded to an attendee at this event.